428 - Hyper-Personalized Marketing - Tailoring Strategies to Individual Customer Needs
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428 - Hyper-Personalized Marketing - Tailoring Strategies to Individual Customer Needs
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About this listen
It's the next level - tailoring your message to individual customer needs, at scale. It's the end of "one-size-fits-all" marketing: "Mass marketing is dead" and customers expect you to know them. It turns one-time buyers into loyal, repeat fans.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.