Most people don’t fail their goals because they lack discipline, they fail because they’re chasing the wrong framework.

In this episode of Fraud to Fearless, Hayden and Brooke break down why 80–90% of people abandon their goals within the first few months of the year, and the powerful mindset shift that actually makes goals stick. Instead of focusing only on outcomes, they explore how identity, systems, and small daily habits are the real drivers of meaningful progress.

Drawing on Brooke’s experience helping executives hit high-stakes business targets and Hayden’s perspective on personal growth, this episode reframes goal-setting from something that creates shame into a tool for fearless accountability and lasting change.

If you’ve ever felt like you set goals every year only to fall short, this conversation will give you a new way to think about success, growth, and becoming the person who can achieve the life you want.

In this episode, we cover:

• Why most people fail their goals (and why it’s not about discipline)
• The difference between outcome goals vs. identity-based goals
• How to turn subjective goals into measurable progress
• Why small habits and simple systems outperform motivation
• How to restart your goals, even if you’ve already quit this year
• The powerful role of your “why” in creating lasting change

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