What does it actually look like to scale a brand fast without grinding your way through visibility, content burnout, and slow audience growth?

In this episode, I’m breaking down why La La Land Coffee scaled to 100+ locations in just four years and why almost nothing about their strategy looks like what most online businesses are doing.

This isn’t a coffee episode.It’s a growth strategy episode.

We’re dissecting how a mission-driven brand used kindness as IP, borrowed trust instead of building it from scratch, and turned customers into owned leads all while competing with Starbucks in one of the hardest industries out there.

You’ll hear:
• Why “kindness” can be intellectual property and how it reduces buying friction and attracts investors
• How renting audiences beats building them from zero (and why it accelerates growth by years)
• What aggressive collaborations actually look like when they’re done strategically
• How La La Land’s app turns one-time buyers into repeat customers using psychology, not discounts
• Why fake math, loyalty points, and bright colors quietly drive retention and lower acquisition costs
• How every store location became a marketing channel, not just a place to sell coffee

If you’ve been pushing the boulder uphill: posting more, working harder, trying to be everywhere, this episode will show you a completely different way to think about growth.

You don’t need more visibility.
You need more leverage.

Let’s break it down.

LINKS THAT ARE WORTH CLICKING:

1. Get on the wait list to be one of the first people on this new human design software built for entrepreneurs: ⁠https://haleyburkhead.typeform.com/to/IMu8lGn6⁠

2. Download ⁠⁠the free insiders app on Apple⁠⁠

3. Download ⁠⁠the free insiders app on Google Play⁠⁠

4. Hang out with me on Instgram: ⁠⁠https://instagram.com/byhaleybri