#4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt cover art

#4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt

#4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt

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 TV Executive, Theater Producer, and now The Show Must Go On Sale special guest. Bob Greenblatt helped bring shows like “The Drowsy Chaperone,” “9 to 5,’ and “Some Like It Hot” to the Broadway Stage. Now, he sits down to talk with Tom Greenwald about bringing IP and stars to the stage, what word of mouth means, and how to make a “Smash.” Learn more about your ad choices. Visit megaphone.fm/adchoices
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