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4 Questions Journalist Spotlight

4 Questions Journalist Spotlight

By: Mitch Leff
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Twice a month, Mitch Leff, president of Leff & Associates Public Relations, offers his "4 Questions Journalist Spotlight, a conversation with a Georgia journalist.

4QJS dives into each journalist's background, their role at their current media outlet, beats and story interests, and talks about how public relations professionals can work with them, and stories on their radar.

Then it gets fun! What's the coolest thing about them? What's their favorite book/podcast, favorite local getaway, hobbies, and favorite restaurant.

www.leffassociates.com
Email: mitch@leffassociates.com

© 2025 4 Questions Journalist Spotlight
Economics Leadership Management & Leadership Marketing Marketing & Sales Politics & Government
Episodes
  • "4 Questions Journalist Spotlight" with Emma Hurt, Atlanta Journal-Constitution
    Aug 13 2025

    This week, our "4 Questions Journalist Spotlight" shines on Emma Hurt, a business reporter with the Atlanta Journal-Constitution whose beat focuses on the Atlanta airport Delta Air Lines, UPS, and Norfolk-Southern.

    Coolest Thing About Emma: Her husband recently bought a pickup truck, so she recently got a kayak!
    Last Podcast She's Listened to: "Breakdown" from the AJC
    Favorite Local Restaurant: Gigi's Italian Kitchen in Candler Park
    Favorite Guilty Pleasure: Voga's dark chocolate dairy free gelato (Voga Italian Gelato)
    Favorite Local Getaway: Lake Rabun
    Favorite Non-Work Hobby: Skiing

    Website: www.ajc.com

    Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (www.leffsatlantamedia.com), an online database with contact info for thousands of Atlanta-based journalists.

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    32 mins
  • "4 Questions PR & Marketing Spotlight" with Nick Schittone, Yes&
    Aug 2 2025

    This month, our “4 Questions Atlanta PR & Marketing Spotlight” podcast features a conversation with Nick Schittone, SVP Growth with Yes&.

    This podcast is available on YouTube and across our social media channels. Each episode focuses on digital marketing agencies, sports marketing, technology, healthcare experts, and more. Those interested in being a guest should contact Mitch Leff at mitch@leffassociates.com.

    Atlanta has some of the most talented public relations and marketing professionals in the country, representing some of the world's biggest brands. Our goal is to shine a light on some of our favorites.

    The conversation with Schittone showcases Yes&'s unique focus, the clients he loves, and lessons he’s learned over 25 years in marketing.

    We also get to know Nick personally, with a lighting round of fun questions:

    • Coolest Thing About Nick: He loves to sing and whistle every chance he gets, much to the dismay of his family. Once upon a time he was in a band and was a wedding singer.
    • Favorite Restaurant: Bistro Niko
    • Favorite Guilty Pleasures: Coffee and dark chocolate
    • Favorite Non-Work Hobby: Personal development, nonfiction books, self-reflection, stopping to smell the roses
    • Favorite Local Getaway: Buckhead
    • Favorite Client Memory: Promoting "Game of Thrones"


    The podcast complements our “4 Questions Journalist Spotlight,” featuring regular conversations with journalists from across Georgia. 4QJS has featured almost 300 journalists over the last nine years.

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    34 mins
  • "4 Questions Journalist Spotlight" with Madison Hogan, Robbery, Inc.
    Jul 23 2025

    This week, our "4 Questions Journalist Spotlight" shines on Madison Elizabeth Hogan, creator of the podcast series, Robbery, Inc., produced by the Marietta Daily Journal and Georgia Public Broadcasting.

    Robbery, Inc. is an eight-part podcast detailing the dramatic robbery of a Marietta bank in 1974.

    Coolest Thing About Madison: She's been to North Korea!

    Favorite Local Restaurant: Hammerheads Seafood and Sports Grill in Suwanee
    Favorite Guilty Pleasure: Rom Coms
    Favorite Local Getaway: Jeykll Island
    Favorite Non-Work Hobby: Journaling and knitting
    Website: https://www.gpb.org/podcasts/robbery-inc or https://www.mdjonline.com/podcasts/robberyinc/

    Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (www.leffsatlantamedia.com), an online database with contact info for thousands of Atlanta-based journalists.

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    27 mins
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