In this episode, Kelsey breaks down the fundamentals of building a marketing funnel that converts.

She shares practical strategies for consistent content creation, explores the evolving role of AI in search, and explains how small businesses owners can effectively allocate time to marketing. Kelsey also dives into navigating the balance between personal branding and separating your business identity from your personal self.

Lastly, she discusses the power of in-person networking and masterminds to grow your business in a digital world.

Whether you’re a solo entrepreneur or scaling your marketing efforts, this episode provides valuable takeaways to help you stay visible, connect authentically and nurture your ideal clients.

Amy and Kelsey also discuss:

• Mastering your marketing Funnels
• The importance of consistent content creation and 90-day marketing plans
• How AI *like ChatGPT) is reshaping SEO
• Time management tips for solo entrepreneurs to dedicate to marketing
• The value of in-person events and mastermind for business growth
• How connection and community fuel referrals and opportunities

TIMESTAMPS:

[05:10] How to create a clear marketing funnel

[11:30] How AI are changing search engine marketing

[15:00] The power of clear messaging and focusing your marketing niche

[22:00] Balancing personal brand with business identity

[30:10] The time commitment solo entrepreneurs should allocate to their marketing

[35:10] The importance of 90-day marketing plans

[47:40] The value of local connections and referrals in business growth

TO CONNECT WITH AMY SUSSEX:

Website: https://thebusinessmanagementco.com/

Youtube: https://www.youtube.com/@TheBusinessManagementCo

Instagram: https://www.instagram.com/amy.sussex/

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

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www.kelseyreidl.com/dose