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I got off a call last week with a $650K business owner who'd tried everything - Google Ads, SEO, multiple agencies, you name it. Things would work for a few months, then completely stop.

When we dug in, he'd forgotten something so basic about marketing that it's almost embarrassing.

And here's the thing: after 15 years helping companies generate over $300M in revenue, I see this pattern again and again. It's not the tactics. It's not the platform. It's not even the agency (usually).

There's one fundamental thing that kills marketing performance, and AI is making it worse by having business owners outsource the wrong part of their strategy.

In this episode, I walk through the exact framework we use for the first 30 days with every client - because once you get this right, everything else clicks.

If you've been stuck cycling through agencies or tactics without consistent results, this episode reveals why.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.