On this solo episode:

Stacey dives into the psychology of decision-making in sales, emphasizing that buyers make decisions emotionally first and logically second.

Key Takeaways:

-The buyer’s brain isn’t your enemy — it’s your greatest ally.

-Objections aren’t rejection; they’re hesitation.

-Facts tell, but stories sell.

Tweetable Quotes:

"The human brain makes decisions emotionally first and justifies them logically afterward. That’s why people buy with their hearts and defend the purchase with their heads." -Stacey O'Byrne

"Loss aversion means people act faster to avoid pain than to gain pleasure. If you’re only selling the win, you’re missing half your audience." -Stacey O'Byrne

"Every time you ignore buyer psychology, you’re not just losing sales — you’re lighting your time and money on fire." -Stacey O'Byrne

Resources:

Instagram: @pivotpointadvantage

Free Strategy Session: text Success to 646.495.9867

Schedule a 15-minute call with Stacey: http://pivotpointadvantage.com/talktostacey

If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess

Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling