When's the last time you updated your LinkedIn? If you're scrambling to answer that, this episode is for you.

John and Nate sit down with Mary-Scott Van Arsdale—a marketing and content strategist who's helped build both corporate brands and personal ones—to talk about why your personal brand matters more than you think. Mary Scott breaks down the difference between corporate copy-paste approaches (still happening in 2026, unfortunately) and authentic personal branding that actually gives you leverage in your career.

The conversation covers why LinkedIn is your insurance policy against layoffs, how to build a presence without selling out, and what happens when companies try to control employee narratives. Plus: why posting for the first time after you've been laid off is the worst possible strategy, how to stay authentic while building visibility, and where AI-generated content fits into the equation.

Also discussed: non-alcoholic mocktail pricing, candle tunneling prevention, and Salesforce's 4,000-person AI experiment that lasted exactly four months.

Learn more about Mary Scott and our other guests at https://productischange.com/guests

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Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod