James Ashton is building Planet X, a new mobile-first extraction shooter that turns gameplay into a real-world treasure hunt—extract prizes, win physical rewards, and build community-driven competition.

In this episode, we unpack how Gallaxia is structured as an on-chain gaming and entertainment studio co-owned by 50+ top creators (with a combined 200M audience), why “Web3 gaming” as a label misses the point, and how Planet X plans to scale through execution, brand partnerships, and influencer distribution—without paying creators upfront.

Key timestamps

[00:00:00] Intro: Planet X + 200M creator reach [00:01:00] James’ origin story: Web2 fundraising → Web3 via digital ownership

[00:02:00] What Gallaxia is: on-chain studio co-owned by 50+ top creators

[00:04:00] Why Web3: instant revenue distribution + co-ownership model

[00:06:00] Planet X loop: extraction shooter + real-world treasure hunt

[00:08:00] Why it’s different: skill-based prizes, not “incentives to mask boredom”

[00:10:00] Creator distribution: co-owners, not paid influencers

[00:13:00] What makes games win in 2025: clippable + viral + creator-native

[00:17:00] Mobile-first thesis: the real mass market [00:19:00] Biggest challenges: rollout, optimization, scaling correctly

[00:22:00] Monetization: microtransactions + brand advertising + prize economy

[00:25:00] Roadmap: Jan showcases → open beta → launch window

[00:28:00] Ask: community co-ownership + execute the launch

Connect

https://www.playplanetx.com/

https://x.com/PlanetX

https://x.com/MrGallaxia

Disclaimer

Nothing mentioned in this podcast is investment advice and please do your own research.

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