338 Jesse Flores – Distribution Partnerships And Strategic Planning For Independent Artists cover art

338 Jesse Flores – Distribution Partnerships And Strategic Planning For Independent Artists

338 Jesse Flores – Distribution Partnerships And Strategic Planning For Independent Artists

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 Distribution partnerships can make or break an independent music career, but most artists don't understand what separates a good deal from a bad one. Jesse Flores, VP of Artist and Label Partnerships at Intercept Music and former Senior Director at Virgin Music Group, shares insider knowledge from over 20 years negotiating deals with major artists and independent labels. In this conversation, Jesse reveals the specific factors distributors evaluate when considering partnerships, the most common contract mistakes artists make (including the advance trap that costs artists future revenue), and what actually moves the needle for independent artists in 2025. He explains why having a team and release plan matters more than just great music, how to optimize your streaming profiles to attract partnerships, and why listening to your distribution partner's advice is the most overlooked strategy for success. Whether you're self-distributing and considering a partnership or already working with a distributor, Jesse's insights on deal structures, streaming economics, and strategic planning will help you make smarter business decisions. Topics covered: What distributors actually evaluate beyond your musicThe advance mistake that costs artists future revenueDistribution deal vs. label deal: Critical differencesWhich contract terms you can negotiate (and which you can't)Why releasing too quickly without a plan hurts your careerHow to optimize streaming profiles to attract partnershipsMarketing tactics that actually work in 2025 (hint: not just playlists)International distribution strategy: Regional rollout vs. global releaseWhat artists consistently underinvest in that impacts partnership successThe power shift between artists and labels in the streaming era Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor This episode of the was sponsored by Liner Notes Insider. Get exclusive weekly insights drawn from in-depth research and conversations with hundreds of thriving musicians and industry pros. I dig deep to uncover proven strategies for building a sustainable music career, from marketing and touring to sync licensing and beyond. As an Insider, you'll receive:Deep-dive analysis and actionable strategies from extensive industry researchExpert interview breakdowns with step-by-step implementation guidesAccess to my curated resource library and toolsMonthly Q&A sessions for personalized guidancePriority access to special events and workshopsFirst look at new resources and research findings Try Liner Notes Free Start with our free edition featuring selected insights and latest episodes. Upgrade anytime to Liner Notes Insider unlock full access. This episode was brought to you by Podcast Startup. Ready to launch your podcast or take it to the next level? Podcast Startup gives you the frameworks, systems, and insider knowledge to build a show that actually grows your audience and serves your goals. Whether you're just getting started or looking to improve your existing podcast, you'll get actionable strategies on equipment selection, content planning, audience building, and sustainable production workflows—without the overwhelm. Learn more at UnstarvingMusician.com/PodcastStartup. Join podcasters who are building shows that last. Mentioned in this Episode Visit the show notes for this episode at UnstarvingMusician.com for links to things mentioned in this episode. Resources The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Disclosure: Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Stay in touch! @RobonzoDrummer on Instagram @UnstarvingMusician on Facebook and YouTube
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