Most people just want more downloads.. but what if you’re chasing the wrong metric?

In this episode, Samantha sits down with Eric Singer—Creative Director and Partner at Coupe Studios—to unpack what actually makes a podcast work: sound, storytelling, trust, and respect for the listener.

This isn’t about chasing downloads, viral clips, or overnight monetization. It’s about understanding podcasting as an intimate, neurological medium—and why authenticity, production choices, and identity alignment matter more than polish or reach.

Because podcasting isn’t about being everywhere, it’s about resonance, storytelling and connection to the listener.

🧠 Key Topics Discussed

• Why sound bypasses logic and goes straight to the nervous system

• Podcasting as the most intimate form of modern storytelling

• Raw vs. polished audio—and what actually builds trust

• Why authenticity matters more than production level

• The myth of instant monetization and vanity metrics

• Respecting your listener’s time as a leadership practice

• Why aligned audiences outperform large ones

Connect with Sam + Voice and Visibility

• Website: www.voiceandvisibility.com

• Newsletter: https://voiceandvisibility.myflodesk.com/optin

• Follow Samantha on Instagram: www.instagram.com/thesamanthawarren

• Follow Samantha on Tiktok: www.tiktok.com/voiceandvisibility

Connect with Eric + Coupe Studios:

• Connect with Eric on LinkedIn: https://www.linkedin.com/in/eric-singer-audio

• Coupe Studios in Boulder Colorado: https://coupestudios.com/

Own It with Samantha Warren, podcasting strategy, personal brand podcast, podcast authenticity, sound design podcasting, storytelling in business, trust-based branding, podcast production strategy, respecting the listener, podcast monetization mindset, identity-based marketing, resonance over reach, long-form content strategy, thought leadership podcast, brand voice development, audio storytelling, podcast visibility, entrepreneur podcasting, podcast growth without burnout, alignment before strategy, trust and credibility in business, podcasting as leadership, content strategy for founders, authenticity in marketing, podcasting for personal brands