Time For Whisky’s Martin Eber on Hong Kong’s Generosity, Japan’s Bar Magic, and Keeping Whiskey Blogs Alive

Daz welcomes Martin Eber of Time For Whisky, an Australian whisky blogger he has known for about 11 years, to discuss his journey from collecting travel-retail bottles in 2008–2009 to starting the Time For Whisky blog in 2012 and moving to Hong Kong in 2014 as the scene rapidly expanded. They highlight Hong Kong’s uniquely generous whisky culture, where rare bottles are opened and shared, and discuss the decline of long-form whisky blogs amid social media and AI-generated content, with Martin aiming to keep authentic writing going. Martin recalls standout moments including a 2018 media trip for The Macallan’s new distillery launch, and hosting an early international Starward tasting. He names Japan as the best place to drink whisky for vintage selections and pricing, then shares updates on returning to Australia, growing Time For Whisky with contributors, and observations on Australia’s booming but crowded distilling scene.

00:00 Welcome and Guest Intro

01:37 Whiskey Beginnings in Australia

02:37 Starting the Time for Whiskey Blog

03:51 Moving to Hong Kong Scene

05:17 Hong Kong Generosity and Rare Drams

06:48 Why Blogs Still Matter

09:32 Standout Whiskey Moments

14:37 Japan the Best Place to Drink

17:56 Back in Australia Whats Next

20:21 Australian Whiskey Boom and Challenges

22:58 Tasmanian Highlights and Wrap Up

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