#30: Heritage, Heat, Heart and a Rebrand | Alyzeh Rizvi, Peepal People cover art

#30: Heritage, Heat, Heart and a Rebrand | Alyzeh Rizvi, Peepal People

#30: Heritage, Heat, Heart and a Rebrand | Alyzeh Rizvi, Peepal People

Listen for free

View show details

About this listen

 In this episode of Local Marketing School, Emily Steele interviews Alyzeh Rizvi, founder of Peepal People, a South Asian pantry brand bringing authentic flavors to your kitchen. Alyzeh shares her journey of creating a modern brand that honors her Pakistani heritage while appealing to a broader American market. We dive into Peepal People's recent rebranding, their focus on healthy formulations with lower sodium and zero sugar, and their expansion plans into retail stores. Alyzeh shares such valuable insights for CPG founders about knowing their audience, being open to feedback, and the importance of iteration in product development! TUNE IN FOR TOPICS LIKE: 2:30 Journey to founding Peepal People 5:25 Creating a unique low-sodium hot sauce with South Asian influences 7:52 Proving out product market fit before going full-time with Peepal People 11:27 Strategic decisions and key milestones in the rebranding process 14:18 Leveraging design expertise to create a distinctive and memorable brand identity in a competitive CPG market 16:56 Creating an intentional brand experience by incorporating storytelling 19:14 Moving from DTC to retail 24:18 Day in the life of a hot sauce founder 25:18 Advice for emerging CPG founders 26:48 What’s next for Peepal People Listen to this week’s Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Alyzeh's episode: #8: Sourcing, Supply Chains, and Scaling from Scratch | Lucy Dana, One Trick Pony #24: From DTC to Retail Ready | Umaimah Sharwani, Paro Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about! Find Alyzeh: LinkedIn Find Peepal People: Website | Instagram Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.

What listeners say about #30: Heritage, Heat, Heart and a Rebrand | Alyzeh Rizvi, Peepal People

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.