3: Where can your message find them?
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3: Where can your message find them?
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About this listen
Is your message finding them—or are you just talking to yourself? In this episode, communication strategist Jen Lee tackles the "Where" of communication. It’s easy to assume that because you love newsletters, your audience does too. But what if they’re on TikTok? What if they only have time for a podcast during their commute?
Key Takeaways:
- Identify the "Information Gap": Ask your audience, "How does information find you?"
- The Accessibility Factor: Making your message fit into your listener's current life stage.
- Diversified Vehicles: From email and social media to physical signs on the street.
Don’t let your method get in the way of your message. Tune in to learn how to rethink your delivery.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.