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3: The Shift Sessions: Using your Agency as a Platform for Growth

3: The Shift Sessions: Using your Agency as a Platform for Growth

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In this episode, we speak with Liz Donaldson, PHD’s Chief Agency Development Officer and Global Business Lead, to discuss the idea of using an ‘Agency as a Platform’, what a typical relationship looks like, and how to maximise outcomes.

Key talking points include:
  • How traditional client/agency relationships are evolving
  • Key considerations and learnings from clients that are already working this 
  • The impact on pricing structures and billings 

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.