3. The AdTech and MarTech Divide Is Dead, featuring Heather Macaulay, President, MadConnect cover art

3. The AdTech and MarTech Divide Is Dead, featuring Heather Macaulay, President, MadConnect

3. The AdTech and MarTech Divide Is Dead, featuring Heather Macaulay, President, MadConnect

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Black Friday 2025 was the inflection point: AI shoppers converted at double the rate, AI traffic surged 805%, and brands finally learned that if AI can't see you, you don't exist.

This week, hosts Shiv Gupta and Myles Younger are joined by Heather Macaulay, President of MadConnect, to break down what the Black Friday data actually means, unpack Scott Brinker's massive 2026 Martech Report, and tackle the elephant in the room: the decade-old divide between AdTech and MarTech is finally collapsing...and most marketing teams aren't ready.

Heather also unpacks why integration is harder than it looks, what Amazon's walled garden strategy means for other retailers, and where most brands are getting AI readiness wrong. Plus the big hard truth: AI won't fix bad data; it amplifies it.

If your org chart still separates AdTech and MarTech, this episode is your wake-up call. New episodes every Monday.
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