I’ve made over $15 million selling online courses over the years… but here’s the thing — I stopped selling them.

And no, it’s not because courses don’t work.

It’s because the business model changed…buyers changed…and honestly, I changed.

In this video, I’m breaking down the three reasons I walked away from online courses, what I’m doing instead, and — most importantly — how to know if courses still make sense for your business in 2026.

Chapters

00:00 Introduction to the Shift in Online Education
02:32 The Impact of the Pandemic on Online Courses
05:46 Course Saturation and AI's Role
11:57 Reasons for Moving Away from Online Courses
14:47 The Future: High-Ticket Group Coaching Programs
19:17 Building a Premium Coaching Offer
24:15 Creating Commitment and Value in Coaching Programs
29:57 Conclusion and Call to Action

📘My new book The Effortless Business is only available here: https://EffortlessBusiness.com/

💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com

📕Graham’s Other Books

How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook

✅ Follow Graham
https://www.instagram.com/thegrahamcochrane/