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3: Marketing that reconstructs archaic perceptions

3: Marketing that reconstructs archaic perceptions

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In this episode of Vizard's of Growth, we talk to Kanishk Arya, the COO of Sleepy Cat on marketing that reconstructs archaic perceptions. Sleepy Cat aims to provide the best sleeping experience through its wide range of mattresses, pillows, beddings, and more.

Kanishk talks about his marketing strategies and his journey so far in approaching DTC commerce.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.