29. How To Overcome Objections in the ROF
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29. How To Overcome Objections in the ROF
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About this listen
In this episode of The Practice Builders Podcast, Dr. Vince Leone and Dr. Kyle Pankonin reveal how to confidently overcome the most common objections in Report of Findings for spinal decompression and other niche services.
You’ll discover:
- Why handling objections on Day 1 prevents stalls and rescues on Day 2
- How to use the Four Horsemen framework to clear non-financial objections before you ever discuss money
- The right way to respond when patients say, “Let me think about it” or “Can I just do chiropractic?”
- How to explain session counts using research-backed protocols with an 85–90% success rate
- Proven strategies for reframing financial objections with multiple payment options while keeping the focus on value and outcomes
- How to position yourself as the expert by knowing all available options—and why decompression remains the gold standard for disc cases
Whether you’re tired of hearing “I need to think about it” or want to tighten up your close rate, this episode gives you the tools to objection-proof your ROFs and enroll more patients with clarity and confidence.
🎧 Listen now and start turning objections into opportunities for growth!
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