#28: A Retail Roadmap for Emerging CPG Brands | Caroline Grace, Product & Prosper cover art

#28: A Retail Roadmap for Emerging CPG Brands | Caroline Grace, Product & Prosper

#28: A Retail Roadmap for Emerging CPG Brands | Caroline Grace, Product & Prosper

Listen for free

View show details

About this listen

 In this episode of Local Marketing School, Emily Steele interviews Caroline Grace, founder and CEO of Product and Prosper, to chat through building successful CPG brands in retail. Caroline shares insights to help emerging brands navigate retail complexities. She emphasizes the importance of proper positioning, packaging, and pricing, using the example of PAKTLI Foods to illustrate how refining a brand's story and foundation can lead to retail success. Caroline also discusses the necessity of maintaining both e-commerce and retail presence, treating them as connected but distinct strategies. A great listen for CPG brands looking to establish and grow their retail presence in 2025 and beyond! TUNE IN FOR TOPICS LIKE: 02:02 Caroline shares her entrepreneurial journey and founding of Product and Prosper 04:32 Common challenges preventing brands from maintaining retail shelf presence 08:46 Three common misconceptions about retail expansion debunked 13:26 Essential components for building a strong retail brand identity 16:49 Understanding the three critical phases of CPG brand data analysis 21:31 Strategies for optimizing both e-commerce and retail channels 24:00 Case study: PAKTLI's successful transition from farmers markets to retail 27:03 Partnership opportunities with Product and Prosper 29:08 Future initiatives and growth plans for Product & Prosper Listen to this week’s Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Caroline’s episode: #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective #24: From DTC to Retail Ready | Umaimah Sharwani, Paro Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about! Find Caroline & Product and Prosper: LinkedIn | Website Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.

What listeners say about #28: A Retail Roadmap for Emerging CPG Brands | Caroline Grace, Product & Prosper

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.