Have you ever felt like you couldn't lead in tech because you didn't come from a technical background?

This week's guest, Anna Belova, is living proof that non-technical leaders can build cutting-edge tech companies and thrive in the most technical industries. Anna is a serial entrepreneur and CEO who has built multiple successful companies in AR and AI - including selling over 15 million AR books for kids worldwide and creating one of the leading web XR platforms used by Google and Meta. Her secret? She's never written a single line of code, and she wouldn't have it any other way.

In this episode, we dive deep into what it means to lead highly technical teams without a technical background and how to turn perceived weaknesses into creative advantages.

“I think it's one of the main powers that I have, because I'm always thinking about products for people who are not geeks or non-technical as well, like me." — Anna Belova

What You'll Learn in This Episode:

• How being non-technical gives you an advantage in creating user-friendly products
• Why "What if?" is the most powerful question for breakthrough thinking
• How to lead technical teams when you don't speak their language
• The mindset shift from "building a unicorn" to "building yourself into someone who can build a unicorn"
• Why authenticity trumps trying to fit into male-dominated tech culture
• How to turn doubt into creative power as a woman in tech leadership

Ready to embrace your non-technical superpowers?

👉 Connect with Anna Belova on LinkedIn or Facebook to continue the conversation about leading with authenticity in tech.

💬 And share your biggest "What if?" moment with us - we'd love to hear how you're thinking outside the box in your leadership journey.

**Useful links**

• Connect with today’s guest, Anna Belova:
  • http://mywebar.com
  • http://openway.ai
  • https://www.facebook.com/aibelova/
  • https://x.com/AIBelova
• If you are ready to uplevel your career, get unstuck or you are simply ready to unlock those leadership time-management techniques then join us in my monthly career & leadership coaching program exclusively for women in tech: https://www.tonicollis.com/academy
• Catch the show notes, and more details about today's episode here: https://tonicollis.com/episode265
• Check us out on Youtube.
• Join the Leading Women in Tech community in Slack where we discuss all-the-things for women’s tech leadership, covering everything from early-career leadership to C-level executives.