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Luke Newman is the man behind Cockroach Wheels, the iconic Australian skate brand born in the ’80s and recently revived with a commitment to staying true to skateboarding’s roots—skater-owned, skater-made, and skater-run. A lifelong skater and creative entrepreneur, Luke is also a skilled barber and co-founder of Uppercut Deluxe, a globally recognised men’s grooming brand inspired by classic barbering and skate culture.

With deep ties to the Aussie skate community, Luke blends authenticity, craftsmanship, and a DIY spirit in everything he does. He’s also open about the important role his faith in God plays in his life, guiding his path through business, family, and personal growth.

In this episode, Luke shares his journey of creative reinvention, the revival of a legendary skate brand, and the values that keep him grounded.

He’s a good egg - you’ll get alot out of this one.

Enjoy,

Shan

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Music credits:
(Intro) Music by Def Wish Cast.
Song: Forever
Album: The Evolution Machine
www.defwishcast.com.au
https://defwishcastofficial.bandcamp.com/

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/avbe/night-in-kyoto

License code: BUWOJ51XIZRYYQJ2

(Outro) Music by Athron (for THT)

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