
#256: Why Less Content = More Sales in Your Online Course
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About this listen
Are you over-stuffing your online course with content, thinking it's more valuable? This is the #1 mistake that leads to student overwhelm and lower sales! This episode reveals a simple framework for creating a "Goldilocks Course" that's perfectly potent and focused, so you can stop fearing 'not enough' and start delivering exactly what your students need to get results.
Learn how to:
- Identify the expert's fatal flaw: Over-stuffing a course and how it leads to student overwhelm and burnout.
- Define your course's "Holy Grail" outcome: The single guiding star that dictates every piece of content you include.
- Apply the "Direct Impact" Filter: A simple, three-step framework for cutting out "nice-to-have" content and focusing only on what gets students results.
Weekly Action Item:
- Define Your Holy Grail Outcome: Get crystal clear on the one specific, tangible result your students will achieve by the end of your course. Write it down and keep it visible.
- Apply the "Direct Impact" Filter: Take one module or lesson from your course (or outline) and, for each piece of content, ask: "Does this directly help my student achieve the Holy Grail outcome?"
- Create a "Parking Lot": Start a separate document or list for all the "nice-to-have" ideas you decide to remove from your core course.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/drmoirahanna) for daily tips and ideas
Work With Dr. Moira:
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
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