Work with me 👉 https://www.jewelrybusinessacademy.ca/


Have you been telling yourself you're "too old" to start (or restart) your jewelry business?

In this episode of the Jewelry Business Academy podcast, I'm sitting down with Cheryl D'Arezzo, founder of Cheryl Ann Jewelry, who's 67 and building a beautiful, thriving brand after decades of making jewelry quietly in the background.

We talk about the limiting beliefs that keep so many jewelry business owners playing small, why purpose keeps you feeling young, and how community can completely change what feels possible. Cheryl shares what it was like learning the tech side of business (website, email, Instagram), what clicked for her at the JBA retreat, and how she finally embraced her audience and message without hiding her age.

If you've been waiting for the "right time," this conversation will remind you: your next chapter can be your boldest one yet.

What You Will Learn in this Episode:

1. How "I'm too old" becomes a business ceiling and how to reframe it fast
2. Why purpose and community are the two biggest accelerators for confidence and growth
3. How to stop "making jewelry" and start building a real business with systems
4. What it looks like to take messy action when tech and visibility feel intimidating
   
   

Topics Discussed:

• Starting (or restarting) a jewelry business later in life
• Identity, confidence, and taking up space online
• Building community and surrounding yourself with entrepreneurs
• Tech hurdles: websites, email marketing, Instagram
• Retreat breakthroughs + positioning your brand clearly
• Wholesale growth + getting into stores
  
  

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

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Instagram | https://www.instagram.com/cherylannjewelry/

Website | https://cherylannjewelry.com/