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Running ads for your roofing company but still getting low-quality leads? Tired of price shoppers, tire-kickers, and people ghosting you? In this video, we break down 5 actionable strategies to help roofing companies attract more serious buyers and filter out the noise.

Here’s what you’ll learn:

✅ How to improve lead targeting on ad platforms

✅ Why content matters just as much as your targeting

✅ How to use friction to filter out low-intent leads

✅ What types of offers attract the right clients

✅ Why providing value upfront builds trust and authority

This isn’t about gimmicks, it’s about building a system that generates high-quality, high-intent leads consistently. Whether you're just starting out or looking to optimize an existing system, this will give you a solid foundation to build on.

Key Timestamps:

(0:03) – Identifying the problem: low-quality leads and price shoppers

(0:45) – Strategy #1: Targeting the right audience within ad platforms

(1:21) – Strategy #2: Using content to speak directly to ideal customers

(2:48) – Strategy #4: Rethinking your offer to attract serious buyers

(4:16) – Strategy #5: Providing value upfront to build trust and authority

(5:39) – Final advice on scaling, working with agencies, and optimizing before spending more

Connect with Joseph Hughes & Contractor Dynamics:

➡️ Instagram: https://www.instagram.com/contractordynamics/

➡️ Facebook: https://www.facebook.com/ContractorDynamics

➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

➡️ Website: https://www.contractordynamics.com/

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