25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
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25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
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About this listen
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.
- (00:00) - Intro
- (04:07) - What would be product-led growth and sales-led growth if they were a board game
- (09:07) - Cutting through the jargon
- (13:01) - Breaking down product-led growth
- (16:42) - Breaking down sales-led growth
- (18:26) - When to choose between PLG or SLG
- (20:59) - Step-by-step guide with a sales-led company
- (30:25) - What is the most difficult scenario for a sales-led company
- (38:27) - The 4 categories of people you need to serve
- (40:34) - How to identify the key "aha" moment
- (59:27) - Summary
- (01:01:11) - Leah's top 3 resources
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
🤘