
25. Nick Cawthon: Founder of Gauge.io
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About this listen
Nick helps design teams stay ahead of the curve with their AI transformation. He has been curating self-assessments for UX & Design Teams at retrain.gauge.io, helping analyze industry trends and any barriers to adoption. Nick founded Gauge in 2001 in the San Francisco Bay Area to help organizations with evidence-based strategy and product decisions. Clients have grown to include Electronic Arts, Genentech, Airbnb, Adobe and many others. Nick is a professor in Data Literacy and Visualization in the Design Strategy MBA program at his alma mater, California College of the Arts.
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I sat down with Nick Cawthon and Casandra Cain to talk about how AI is reshaping UX design, and what that means for mentorship, emotional intelligence, and the future of our field. We explored trust, tooling, education, and why staying adaptable is more important than ever.
Parts
00:00 Introduction to UX and AI
07:32 The Evolution of User Experience
14:53 Trust in AI and User Experience
18:26 Projects and Practical Applications of UX
29:20 The Future of Design and Technology
30:15 AI and UX Patterns: Current Trends and Future Directions
35:47 Mentorship in the Age of AI: Guiding New Designers
41:18 Personal Philosophy: Balancing Anxiety and Optimism
45:34 The Importance of UX: Advocating for User-Centric Design
49:30 Gage.io: Services and Target Audience Insights
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If you, or someone you know, would like to be a guest on the podcast send an email to podcast@userexperience.org.