Claus Thune and I discuss the ins and outs of music as the enforcer: how to embrace the power of sound and music curation to elevate storytelling in marketing for video creators.

Podcast: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)

#1 How Claus Thune ended up in the music industry (00:01)

#2 The launch of Apple Music (09:24)

#3 Life lessons learned working in the music industry (16:44)

#4 The mission of Epidemic Sound (18:32)

#5 Music curation and metadata (25:35)

#6 The Soundtrack to your life: in the age of personalized music listening, and lean-back experience (28:58)

#7 What the B2B music field can learn from the B2C field of innovation (34:17)

#8 Sound of success in branding (40:07)

#9 How Epidemic Sound is strategically helping brands in the new now (44:33)

#10 The perception behind why music and sound have been neglected as a marketing tool (46:45)

#11 Claus Thune’s best practices on how brands can strategically think and approach their sound branding in the new now (51:15)

#12 The future of the B2B music industry (56:24)

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#aimusic #joeldoeuk #composer #audiobranding

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

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