How can video content and influencer partnerships actually drive bookings and engagement?

In this episode, hosts David Millili and Steve Carran sit down with Eileen Santiago, social media strategist at The Modern Hotelier, to explore how hotels can elevate their digital presence, drive engagement, and boost bookings through social media.

Topics Covered:

• Why video content is king for showcasing hotels
• How to use influencer collaborations effectively
• Choosing the right influencers for your hotel (location, niche, engagement, reach, aesthetics)
• Leveraging giveaways to create buzz and attract guests
• Creative video hooks to stop scrollers in their tracks
• Tips for working with micro and nano influencers on a budget

If you’re a hotelier, marketer, or anyone in hospitality looking to stand out on Instagram, TikTok, and YouTube, this episode is packed with practical, actionable insights.

Watch the FULL EPISODE on YouTube: https://youtu.be/rS88tQw9VAY

Links:
Eileen on LinkedIn: https://www.linkedin.com/in/eileen-santiago-76a8115/
topVue Marketing: https://topvuemarketing.com/

For full show notes head to: https://themodernhotelier.com/episode/235

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Join the conversation on today's episode on The Modern Hotelier LinkedIn page

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.