Have you ever looked at your discovery calls and thought,
“Why do the wrong people keep showing up?”

Or maybe people book a call… and then disappear?

In this episode, I’m breaking down how to know exactly who you’re meant to coach—and why creating content for everyone is one of the biggest reasons coaches struggle to attract clients.

I’m sharing real lessons from my own journey, including:

• Why my early content attracted all kinds of people—but not the right ones
• The moment I realized I needed to be more intentional about who I wanted to work with
• How your content should quietly pre‑sell the right clients before they ever book a call
• Why niche clarity is allowed to evolve (and why that’s actually normal)
• Three powerful questions to help you identify who you’re truly meant to coach

📩 Want my Ideal Client worksheet?

Email me at michelle@elevatelifecoaching.org, and I’ll send you the same worksheet I use with my private clients.

💬 I’d also love to hear from you—are you creating content just to stay visible, or are you being intentional about who you’re calling in?

Drop me a line and share your thoughts!

Meet Your Host:

Hey, I’m Michelle — The coaches’ coach.

I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients.

I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality.

Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!”

More clarity, more clients, more champagne moments. 🥂

Because building your dream business shouldn’t be a nightmare — it should feel like coming home.

🐦 SOCIAL STUFF:

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Facebook ➔ / coachmichellekuei
Linkedin ➔ / michellekuei
Website ➔ http://elevatelifecoaching.org