226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success
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226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success
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About this listen
Welcome to another episode of B2B Marketing and More with Pam Didner. I haven't done a lot of episodes lately. That's because I was busy writing a novel! Yes, I'm writing a novel. I will tell you more little later in a different episode.
However, for this episode, I have a special guest for you, Agnes Fotino O'Connell, a Director of Sales Operations & Demand Generation for HMI Performance Incentive.
We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that's something she's been doing for quite some time now.
So, I invited Agnes to my podcast to talk specifically about a couple of things: how to better support sales and how to align sales and marketing for demand generation success.