223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy cover art

223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy

223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy

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Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus.

Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history.

In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy.

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

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