Discover how marketing consultant and copywriter Alison Rodden transforms overwhelmed service providers into lead generation powerhouses through authentic storytelling. Learn why AI-generated content falls flat, how vulnerability drives conversions, and the 3-step strategy that helped a struggling martial arts school recover from COVID losses. Plus: why personality beats perfection in copywriting and how to find marketing methods that actually fit your style.

Key takeaways: Authentic storytelling converts better than polished copy • Focus on serving existing clients deeper before chasing new ones • Test marketing strategies like experiments, not personal failures.

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