(220) Branding Psychology Breakdown: Taylor Swift's Variants... Overdone or Great Marketing!? cover art

(220) Branding Psychology Breakdown: Taylor Swift's Variants... Overdone or Great Marketing!?

(220) Branding Psychology Breakdown: Taylor Swift's Variants... Overdone or Great Marketing!?

Listen for free

View show details

About this listen

Is Taylor Swift’s obsession with album variants just smart marketing — or emotional manipulation wrapped in glitter and nostalgia?In this episode, we break down the branding psychology behind her strategy: how she uses scarcity, identity, and emotional ownership to drive demand — and why fans keep buying.We’ll unpack what this reveals about modern marketing, consumer loyalty, and the fine line between connection and control in celebrity branding.👉 Whether you’re a Swiftie, skeptic, or building a brand yourself, this one will make you rethink what it means to “own” a piece of your favourite artist.THANK YOU so much for being here! If you wish to support the channel I have some ways below!Join us on Substack! Officially kicks off November but I am starting to add content now! https://substack.com/@ashleybrianaeve


Snag your spot in a 50% off Brand VIP day with coupon code FALL: https://www.ashleybrianaeve.com/brand-vip-days
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.