#22 The Rise and Fall of the Selfie Stick: The origins of the influencer era
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#22 The Rise and Fall of the Selfie Stick: The origins of the influencer era
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About this listen
It’s 2012 and you’re on a family holiday in Paris with your family. You’re trying to take a picture of the Eiffel tower but all you can see is hundreds of metal poles with people’s phones glued to them. But you’re not worried. You take out your own selfie stick, extend it 1 meter long and take a bird’s eye view selfie with the fam. Does that sound familiar?
Today, although influencers are spread far and wide and self-content creation is more popular than ever, no one really talks about using a selfie stick anymore, although one could argue that it was the gadget that started it all. Is it because creating amateurish content simply isn’t cool anymore? In an era where content creation has become a professional sport for which you require at least 3 camera lenses, 2 lights and 3 tripods, perhaps there’s just no space for a humble selfie stick anymore. In this episode we discuss the cultural significance of this gadget and the wider thoughts around self-creation that it’s disappearance sparks.
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