Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode, we sit down with Andres Herrero, founder of the Sydney Sock Project, who grew his e-commerce business from just $40K in revenue to an incredible $6 million. From selling at local markets to scaling online, Andres shares his journey of turning a small side hustle into a thriving brand that gives back to the community. We break down the strategies, mindset, and hard lessons behind his success.

💡 What You’ll Learn in This Episode: ✅ How Andres scaled from $40K to $6M in e-commerce sales ✅ The power of viral content and why some campaigns explode ✅ The role of Meta ads in building a multi-million dollar brand ✅ How to navigate setbacks and adapt in business ✅ Building a brand with purpose and social impact ✅ The entrepreneurial mindset needed to sustain growth

🔔 Watch now and take notes on how Andres Herrero turned a simple sock project into a $6M e-commerce business—and how you can apply the same strategies to scale your own! 🔔

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Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

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Make sure to subscribe and keep up to date! We drop new episodes every Wednesday 6pm.

Want to be a guest on the podcast? Apply here:

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Connect with Andres Herrero:

Instagram: https://www.instagram.com/andresherrero96

LinkedIn: https://au.linkedin.com/in/andres-herrero-9a452a152

Website: https://sydneysockproject.com