Welcome to our second annual love letter to podcasting.

I’m Adam Sockel, VP of Marketing at Share Your Genius, and if there’s one thing I know, it’s this: podcasting isn’t just content, it’s connection.

In this episode, we’ll reflect on how podcasting has evolved into a vital medium for building trust, creating connections, and driving business success. Learn about the current landscape, including the role of video podcasts, YouTube's impact on discovery, and the importance of consistency and thought leadership. Discover how podcasts can be the heartbeat of a brand's media strategy and why they remain a timeless, influential force in modern media.

Because it’s never just a podcast. It’s a trust-builder. A conversation-starter. An opportunity.

So wait for it... because I think you’re going to love what you’re about to hear.

(00:00) wait for it

(03:46) Every podcast is an opportunity

(06:44) Industry saturation stats

(08:15) Video versus audio consumption

(09:26) How to be the brand people see everywhere

(12:16) Brands with podcasts don’t have an audience, they have a community

(14:14) The essential lens for content in 2026

(16:15) Being discoverable and memorable

(18:39) What makes podcasts timeless

Want more?

💌 Connect with Adam: https://www.linkedin.com/in/adam-sockel/

💌 Subscribe to our newsletter, Genius Cuts: https://shareyourgenius.substack.com/

Created by Share Your Genius: https://shareyourgenius.com/