2008 - 2012: Break into luxury…
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2008 - 2012: Break into luxury…
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About this listen
Season 1: The TAG Heuer Carrera |
Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Monaco V4 - TAG Heuer’s pillars of innovation and luxury.
Image: TAG Heuer Carrera, Reference CAR2C10.FC6323
Show notes:
0:35 Late-2000s: Carrera as the foundation for new technologies
1:15 From accessible to luxury with LVMH
1:41 Monaco V4 and new Carrera watches
2:35 High frequency chronograph
3:07 Unique magnetic pinions
4:15 Carerra: the archetypal chronograph
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