20% - The Marketing Procurement Podcast cover art

20% - The Marketing Procurement Podcast

By: Blair Enns and Leah Power
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  • Summary

  • In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"
    2022
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Episodes
  • Season 2 Coming 2Q24

    Season 2 Coming 2Q24
    Nov 29 2023

    That's a wrap! We'll be back in Q2 of 2024 with a new season.

    If you have suggestions on a specific topic that you think we should explore or recomendations on guests, let us know:

    • Blair's Linkedin
    • Leah's Linkedin

    Catch up on our first season at 20percent.com or via your prefered podcast platform.


    Our music is composed by the talented Tim Lauer.
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    3 mins
  • This is Unsustainable w/ Caroline Johnson

    This is Unsustainable w/ Caroline Johnson
    Nov 15 2023

    The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is vital for clients and for the future of marketing services itself.

    • Win Without Pitching

    • Blair's Twitter

    • Blair's Linkedin

    • The ICA

    • Leah's Linkedin

    • The ICA's Linkedin

    • The Business Model Company

    • Caroline’s Linkedin

    • WFA & MediaSense Future of Media Agency Models Report

    • Quantifying The Value of Pricing
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    48 mins
  • Marketing Is an Investment w/ Brett Colbert

    Marketing Is an Investment w/ Brett Colbert
    Nov 1 2023

    Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in.

    • Win Without Pitching

    • Blair's Twitter

    • Blair's Linkedin

    • The ICA

    • Leah's Linkedin

    • The ICA's Linkedin

    • Brett’s company: Culture key

    • Brett’s Linkedin
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    46 mins
Marketing Economics
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