(2) Scaling Brands in 2025: The Power of Archetypes and Storytelling
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(2) Scaling Brands in 2025: The Power of Archetypes and Storytelling
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About this listen
Ready to build a brand that stands out in a sea of sameness, in 2025 (and beyond)?
In this video, we’re diving into the transformative power of archetypes and meaning to create a brand that not only attracts the right audience but scales effortlessly.
Here’s what we’ll cover:
• What makes brands stand out and why yours might be blending in.
• How to use brand archetypes to uncover your unique positioning.
• Real-world examples of brands that nailed their archetype—and those that failed to evolve.
• Actionable tips to align your personal brand with your vision and values.
Grab your archetype in the first of it's kind BG5 + Brand Archetypes Quiz HERE
Ways to work together:
BRAND VIP Days LEARN MORE
Brand to Movement Accelerator LEARN MORE
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.