This week James and Jennifer are joined by Derek Loftus, Co-Founder of PopCapacity, a platform focused on adding visibility and a modern procurement experience for brands when sourcing and connecting with warehousing partners for fulfillment and storage. With expertise in e-commerce fulfillment and customer experience, Derek shares insights on how brands evaluate and select their distribution partners based on location, capabilities, automation, and more.

Why 1st Phorm?
Derek chose 1st Phorm because it has been on his radar for a while, appearing in his social media feed and through fitness influencers he follows. A friend also recommended their products, highlighting their high quality. Additionally, as a logistics expert, Derek was curious about how a brand that self-fulfills would handle order processing, especially given their wide product selection.
1st Phorm: www.1stphorm.com

Research Included These Sources

• 1st Phorm: www.1stphorm.com/pages/about-us
• Andy Frisella: www.andyfrisella.com
• 1st Phorm Corporate Apparel: www.1stphormathletics.com
• AALCO Athletic Equipment: www.aalcomfg.com/products/featured-facilities/1st-phorm-hq
• Fox2 Now: www.fox2now.com/news/missouri/who-is-andy-frisella-founder-of-1st-phorm
• Yahoo News: www.yahoo.com/news/andy-frisella-founder-1st-phorm-215438826.html?guccounter=1
• KSDK: www.ksdk.com/article/news/local/club-fitness-removes-1st-phorm-products-andy-frisella/63-59a3f120-6800-4d8e-9b69-c1227235ccb3
• OFS: www.ofs.com/explore/case-studies/1st-phorm-corporate-headquarters
• Tracxn: www.tracxn.com/d/companies/1st-phorm/__kVl_2rcuoRqNsK7NES3q7OS5F4OlCLgQbdn8QO0Lhm8

Curated Technology List

• Narvar: www.corp.narvar.com
• Rebuy: www.rebuyengine.com

Other Sites Mentioned

• Company Towns: www.en.wikipedia.org/wiki/Company_town
• MFCEO Podcast: www.andyfrisella.com/blogs/mfceo-project-podcast

Connect with Derek Loftus

• LinkedIn: www.linkedin.com/in/derek-loftus/
• Website: www.popcapacity.com

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com