If marketing your practice feels overwhelming or like you’re just throwing money at things that don’t work, Google Ads might be something you’ve considered but never fully understood. In this episode of The Traveling Therapist Podcast, I sit down with Google Ads specialist John Sanders to talk through what Google Ads actually are, why so many therapists lose money trying to manage them on their own, and what really makes them effective for therapy practices.

We dig into common mistakes therapists make, how Google can quietly drain your budget if you’re not careful, and how to tell whether an agency is truly helping your business or just asking you to spend more. This episode is all about clarity, transparency, and using Google Ads in a way that actually supports your practice.

In This Episode, We Explore…

• What Google Ads are and how they differ from social media advertising.
• Why Google Ads can be especially risky for therapists who try to DIY them.
• Common Google Ads traps that waste money without bringing in clients.
• How to tell if your Google Ads are generating real leads, not just clicks.
• What kind of ad budget therapists should realistically expect.
• Why clarity around online therapy and specialization matters so much.
• When it makes sense to start, pause, or scale Google Ads as a solo practitioner or group practice.

Connect with John:
Website https://www.revkey.com/podcasts

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Connect with me:

• www.instagram.com/thetravelingtherapist_kym
• www.facebook.com/groups/onlineandtraveling/
• www.thetravelingtherapist.com

The Traveling Therapist Podcast is Sponsored by:

Berries: Say goodbye to the burden of mental health notes with automated note and treatment plan creation! www.heyberries.com/therapists

Alma: Alma is on a mission to simplify access to mental health care by focusing first and foremost on supporting clinicians. www.helloalma.com/kym

Sessions Health: Built for traveling therapists with global EHR access, clean interface, and therapist-friendly pricing at just $39/month. www.sessionshealth.com/kym