1970s: Conquering motorsport with Ferrari
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1970s: Conquering motorsport with Ferrari
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About this listen
Season 1: The TAG Heuer Carrera |
This time, we explore how the relationship between Heuer and motorsport was forged in the 1970s. A surprising deal with Ferrari placed Heuer at the center of the racing world and catapulted the gold 1158 CHN Carrera into a symbol of success.
Image: Heuer Carrera, Reference 1158 CHN
Show notes:
0:45 Tough time for Ferrari calls for better timekeeping
2:07 Heuer Centigraph: standard timekeeper for motorsport
2:25 Jack Heuer makes contact with Ferrari
3:22 Ferrari deal variations
4:08 1158 CHN Carrera: a gift for the Ferrari drivers
5:13 Heuer solidifies long-lasting relationship with motorsport
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