1960s: Dato Carreras and the power of advertising
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1960s: Dato Carreras and the power of advertising
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About this listen
Season 1: The TAG Heuer Carrera |
Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world.
Image: Heuer Carrera, Reference 3147 N (Dato)
Show notes:
0:35 Date complication added to Carrera watches
1:00 1965: Jack Heuer and the Mad Men of Madison Avenue
1:57 Production flaw leading to iconic asymmetric design
2:32 Heuer x logos on dial: a surprising success
3:41 3147 second series logos: Carroll Shelby & the Jordanian Air Force
4:18 How the logo dials were created
5:24 Success of the chronograph novelty
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