1905: Marketing Your Product by Steve Pavlina on Effective Product Promotion
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1905: Marketing Your Product by Steve Pavlina on Effective Product Promotion
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About this listen
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Episode 1905:
Steve Pavlina emphasizes that marketing a product requires as much dedication as creating it, if not more. Drawing from personal experience and the Rule of 5 approach by Jack Canfield, he outlines how consistent, diversified, and strategic promotion builds long-term momentum, especially when starting without an audience.
Read along with the original article(s) here: https://stevepavlina.com/blog/2013/07/marketing-your-product/
Quotes to ponder:
"When you release a new product, plan to spend at least as much time promoting it as you did creating it."
"Don't keep hammering your Facebook and Twitter followers and expecting a landslide. Branch out and get the word out in other ways."
"If you don't feel good about your product, you'll probably find it a hellish burden to spend hundreds of hours promoting it."
Episode references:
Chicken Soup for the Soul: https://www.chickensoup.com/