19 - The Impact of AI on Marketing and Copywriting | Interview with Scott Aaron cover art

19 - The Impact of AI on Marketing and Copywriting | Interview with Scott Aaron

19 - The Impact of AI on Marketing and Copywriting | Interview with Scott Aaron

Listen for free

View show details

About this listen

Today we discuss how marketing and copywriting is being changed by AI with guest Scott Aaron (https://scottaaron.net/). Learn about the influence of AI tools like Chat GPT on content creation, the evolving role of copywriters, and the second-order effects observed in user responses. Explore Scott's unique approach to leveraging AI while maintaining authenticity and the future implications of AI technology in marketing strategies. Scott reminds us all that having a growth mindset vs a fixed mindset will be absolutely critical as we wade through the AI revolution.

No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.