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18. The Customer Avatar - A Powerful Tool For Your Business

18. The Customer Avatar - A Powerful Tool For Your Business

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In this episode, we talk about the importance of a customer avatar to your business. It helps with messaging, creating a better product, providing a customized experience, getting inspiration for content marketing, and more efficient allocation of your time and money. Do you have a customer avatar for your business?

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.