#161 How to Decide if Your Business Really Needs a Black Friday Sale
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About this listen
Tune in for insightful questions, practical advice, and learn how to make a decision that's best for your brand's integrity and profitability.
00:00 Introduction to Black Friday Sales
01:12 Welcome to Chats with GiGi
03:02 Analyzing Black Friday Sales Data
04:38 Self-Audit: Is a Black Friday Sale Right for Your Business?
05:27 Understanding Profit Margins and Customer Quality
08:49 Brand Alignment and Capacity Considerations
11:57 Alternatives to Black Friday Sales
14:34 Final Thoughts and Encouragement
17:19 Conclusion
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.