Why Facebook’s latest update is changing how martial arts ads really work, and what school owners can do to stay ahead without relying on agencies.

IN THIS EPISODE:

• How Facebook’s Andromeda update reshapes martial arts ad targeting and what you should do first.
• Why your content strategy has become your new targeting system.
• The unseen cost of having no control over your Facebook ads.
• How building martial arts ad campaigns “from the mats up” can lift your results fast.
• Adapt your martial arts marketing as AI starts guiding ad targeting.
• And more.

TRANSCRIPTION

If your martial arts Facebook ads are tanking right now, then listen up.

This is for you.

Welcome to the new Facebook algorithm update.

Now, you might have been seeing fluctuating ads all your life.

This is a little different though.

This is very different, and I urge you to pay attention to this Martial Arts Media™ Business Podcast episode because I'm going to be going through what's changed, what's different, and how you should be approaching this from the ground up, all the way from your organic social media strategy all the way through to your ad campaigns.

So it's definitely time to not bury our heads in the sand anymore and depend on other people to just press all the buttons for us.

It's got to start from the ground up.

So this episode, I'm going to be covering what's different, what's changed, and how we are going about it with our martial arts school and our clients and helping them elevate their ad campaigns from the ground up.

Let's get stuck in.

So first up, a little bit of context.

I saw this update release back in December, and initially it was just for e-commerce brands, and so I didn't really pay much attention to it.